Before writing web content consider the following five helpful tips from http://www.wmictchampion.org.uk/5tips:
- Who are you talking to? (target your audience)
- Create a strong first paragraph (to encourage further reading)
- Use short words, short sentences and short paragraphs (apparently, average reading age in UK is 14)
- Use bullet points (I love bullets)
- Have a call for action (enable your readers)
Any other useful points please share (my call for action).