Google Analytics, in its simplest form, is a tool that can provide you with website stats i.e. how many views/visitors etc your site is receiving. (Read my earlier post ‘What is Google Analytics‘ to get you started)
However, it is a very sophisticated tool that you need to fully understand to get the most from it. Key to this is the ability to interpret its reports. These should help you make informed decisions for managing your website’s presence and potential (no point having stats if don’t use them).
To this end I’ve found a video by Google that provides an introduction to using these stats:
Beginning Analytics: Interpreting and Acting on Your Data