It is an immutable law in business that words are words, explanations are explanations, promises are promises, but only performance is reality.
If language is not correct,
then what is said is not what is meant;
If what is said is not what is meant,
Then what ought to be done remains undone.
Noting Google Consumer Surveys here for future reference – could be useful.
Getting Real – The smarter, faster, easier way to build a successful web application. This book was time and money well spent.
A favourite of mine; think business, programming and marketing to get an idea of it’s contents. It’s also free to read online.