Category Archives: Social Media

The Social Media Revolution 2012


Leeroy Jenkins – an Internet Meme

I rediscovered this hilarious meme on Twitter today. You may remember it from years ago. It features a group of players discussing a battle strategy in World of Warcraft when one of their number (Leeroy Jenkins) suddenly decides to go straight into battle, leaving the others standing, yelling the line:

“Let’s do this, Leeeeeeeeeroy Jenkins!”

Here’s the video, enjoy! (Warning: includes the F word and similar)

Video by pj007101

A full description of this meme can be found on Wikipedia.

An update on Social Media

If you’re interested in Social Media then you should check out this Slideshare presentation: What the f**k is Social Media NOW? (Yip, it’s got the F word in it, sort of, so you’ve been warned!).

Favourite quotes:

Governments and big businesses have CCTV, the people have camera phones
Slide 60: Paul Isakson, Co-Founder, Thinkers & Makers

Social media… is a way of thinking… It’s not about sales, or ads, or click-through rates. It’s about pursing relationships and fostering communities or consumers.
Slide 61: Paul Adams, Senior User Experience Researcher, Google, ttp://

Here’s the presentation:

Their basic Rules of Social Media

  1. Listen
  2. Engage
  3. Be Real
  4. Be Respectful
  5. Have Fun